The Priority Club is the delivery-only arm of the Da Paolo Group, with a spotlight on their classic and innovative pasta, pizza and panini offerings. They needed a strong social media identity to stand out from the already-crowded food delivery space in Singapore, and a platform to announce limited-time dishes. Contentmkrt has been in-charge of the brand’s social media efforts from brand articulation and strategy to execution and analysis, and continues to push for greater reach through compelling visuals and storytelling.