SuperNature

This specialist grocery and wellness brand wanted a visual revamp for its Instagram account. We were engaged to conduct market research and propose a brand-new visual direction on social media for audience renewal and the acquisition of a younger demographic (aged 28 to 45).

Goals

Raise brand awareness
Acquisition of new audiences
Establish voice of authority in the wellness food and nutrition space
Grow an engaged community of eco-conscious, health-conscious

Our Solutions

Market and competitor research
Content strategy, creation and execution
Creative direction
Content production
Community management
Ad campaign optimisation
Online-to-offline integration strategy