BMW Asia wanted to connect with its elite-tier audience through original and engaging content. To this end, Contentmrkt conceptualised an original content series for BMW’s website entitled, “Roadside Chat”, that reflects the brand’s core values of providing customers with a sense of joy and excitement through the delivery of motoring performance and authenticity.
We secured individuals who are highly respected in their fields for the project, crafted interview questions and answers, and executed a photo shoot. The result was a series of articles that continues to delight readers and give them a taste of the marque's pedigree and excellence.
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